Stop managing 5 apps.
Start running 1 business.
One unified app serving every trade — CRM, lead pipeline, automation, marketing, and website, built to adapt to your already proven workflow. No more switching between tabs, losing data, or paying for subscriptions you barely use. You own the engine.
This Is What You Own
One dashboard. Every module. Every lead, job, and dollar — in one place. This is what your system looks like on day one.
24
New Leads (7d)
1.4m
Avg Response
7
Jobs Active
$48.2k
Revenue (MTD)
Lead Pipeline
Sarah M.
Roof Inspection
2m ago
Tom K.
Storm Damage
1h ago
Mike R.
Gutter Replace
3h ago
Lisa B.
Roof Repair
5h ago
James W.
Full Roof
Tomorrow
Automation Feed
SMS follow-up sent to Sarah M.
2m ago
Estimate delivered to Tom K.
1h ago
Review request sent to Mike R.
3h ago
Crew scheduled for James W.
5h ago
AI PlaceholderEvery Section. One System.
Click through all 39 modules of your custom operating system — this is exactly what you'll own on day one. Each section solves a specific problem that's costing you money right now. All data shown is fictional sample data.
Sample data only — no real customer information is displayed anywhere on this site.
Dashboard
24
New Leads (7d)
+38%
$48.2k
Revenue (MTD)
+45%
7
Active Jobs
+2
1.4m
Avg Response
-92%
Revenue — last 12 weeks
Why This Section Exists
Dashboard
Included in: CRM / Lead Managementor the Complete Stack
Your entire business at a glance — revenue, leads, jobs, and alerts.
Your entire business at a glance — revenue, leads, jobs, and alerts in one view. Most contractors operate blind, making decisions on gut feel. The Dashboard shows you exactly where your business stands in real time so you can act fast.
Complete System
$47,200 build + $9,000 × 2/yr hosting & backups
Enterprise tier · all 39 modules, custom-built and fully integrated. Monitoring, updates & support billed hourly.
Loads the full build at this price — customize anything after.
The Fragmented Cost
Right now, you're running your business across five different tabs. Every switch costs focus, data goes stale, and things fall through the cracks.
Your crew is organized on the job. Is your business organized off it?
CRM
HubSpot, Salesforce
$50–$500/mo
Website
Wix, Squarespace
$25–$50/mo
Email Marketing
Mailchimp, Constant Contact
$50–$150/mo
Scheduling
Calendly, Acuity
$15–$50/mo
Accounting
QuickBooks, FreshBooks
$35–$100/mo
File Storage
Google Drive, Dropbox
$15–$30/mo
That's 6 logins, 6 subscriptions, $190–$880/month, and zero connection between them. You don't need another app — you need one place where everything lives.
Scroll down to see what replacing it all looks like.
What We'd Consolidate for You
Every trade has its own messy stack. Here's what Hookset replaces — pick your trade and see what you're really paying for.
Roofing & Exteriors — Current Stack
What You're Paying For Now
AccuLynx / JobNimbus
CRM & project mgmt
CompanyCam
Photo documentation
SalesRabbit
Lead mapping & canvassing
QuickBooks
Accounting & invoicing
Google Workspace
Email & docs
Review tracking
Reputation management
~$600/mo
$7,200/year — forever
+ $1,500 onboarding (one-time)
With Hookset
One Build Replaces — Then Upgrades
What You Gain Beyond Replacement
Custom AI Automation
Lead scoring, smart routing, auto-follow-ups — workflows that think. No SaaS tool does this.
Unlimited Users
Every employee, sub, and vendor — no $50/seat/month tax. Ever.
You Own the Software
Not a subscription you can lose. It's an asset, not a liability.
Connected Data
One database. Your CRM knows your scheduling knows your invoicing — zero silos.
Built to Your Process
We don't force you into someone else's workflow. We build around yours.
CRM, photo docs, lead tracking, invoicing, scheduling, and comms — all native to your build. No per-seat fees, no separate logins.
Your recurring cost
$650/mo
+ $27,100 one-time build · hosting & backups billed 2×/yr · support hourly
vs ~$600/mo now
you own it
One System. Every Function.
These aren't separate products — they're modules of a single operating system. Use what you need now, add the rest as you grow.
CRM & Pipeline
Every lead, client, and job in one place — from first contact through final invoice. No more lost conversations or stale data.
Lead Management
Capture, score, route, and follow up with every prospect automatically. Your team focuses on the right leads first.
AI Automation
Lead follow-ups, appointment scheduling, and payment reminders that run on autopilot — even when you're on a roof.
Process Automation
Estimate-to-invoice workflows, crew scheduling, material ordering — the repetitive stuff handled without manual touchpoints.
Marketing Automation
Review requests, referral programs, reactivation campaigns, and seasonal outreach — all triggered on their own.
Website Development
A conversion-focused website that feeds leads directly into your system — not a separate island of content.
Capture. Execute. Close.
Every job flows through the same three stages — with zero manual handoffs between them.
Capture
Leads from your website, Google Ads, referrals, and storm campaigns all land in one central pipeline — automatically tagged, scored, and routed.
Execute
Crew scheduling, material ordering, and customer communication all fire from one system. Everyone knows what's booked, what's in progress, and what's done.
Close
Final invoices, warranty docs, review requests, and reactivation sequences — all triggered automatically when a job is marked complete.
How the Build Works
No black boxes. No surprise invoices. A clear, milestone-driven process from first call to launch day.
Week 1
Discovery & Audit
We map your current workflows, tools, and bottlenecks. You walk away with a system blueprint — even if you don't build with us.
Week 2
Design & Architecture
We design your dashboard, data models, and automation flows. You approve every screen before a line of code is written.
Weeks 3–5
Build & Integrate
Modules are built, integrations are connected, and automations are configured. You get weekly progress demos throughout.
Week 6
Launch & Training
We deploy your system, migrate your data, and train your team. You go live with a fully operational business engine.
You Own It — We Keep It Clean
Most SaaS holds your data hostage. With Hookset, a physical backup lives at your business, we back it up twice a year — once mid-year and once at year-end — then archive it all and reset your app so it stays fast and clean, year after year.
Setup — included in your monthly rate
A Drive at Your Business
A dedicated SSD lives at your business location. Your data is physically in your hands — not floating in a vendor's cloud you don't control. The drive is part of your retainer, no extra charge.
Ongoing — 1× mid-year
Manual Backup, Mid-Year
Halfway through the year we back your system up to the on-site SSD. A real person runs it, confirms the files, and logs it — not a silent automation you have to trust. If something ever goes sideways, your work is already safe.
Annually — every December
Year-End Archive & Clean Slate
At the end of the year we back up everything to the drive, then clear the year's data from the app. You start the new year with a clean, fast system — and the full archive stays on your SSD. You own it. Always.
No vendor lock-in. No data held for ransom. The SSD is yours, the archive is yours, and the app resets clean every January — so you never pay to store years of clutter you don't need.
One System. One Monthly Price.
Replace every disconnected tool you're paying for with one system you actually own — built around your workflow, billed monthly.
Most businesses spend $300–$600/month across 5–6 tools that don't talk to each other. That's $3,600–$7,200/year — forever, and you never own any of it. One Hookset system replaces all of them for about the same monthly cost, and it's built around your workflow — not a template. Everything in one place, finally connected.
Starter Stack
Get online and never miss a lead
flat · all-in · no setup fee
- CRM / Lead Management
- Website Development
- 1 add-ons included
- 2 integration packs
- 3 automated workflows
Lite Stack
Online presence with lead nurture
flat · all-in · no setup fee
- CRM / Lead Management
- Website Development
- Marketing Automation
- 2 add-ons included
- 2 integration packs
- 5 automated workflows
Growth Stack
Automated lead capture and nurture
flat · all-in · no setup fee
- CRM / Lead Management
- AI Automation
- Website Development
- Marketing Automation
- 4 add-ons included
- 4 integration packs
- 8 automated workflows
Complete Stack
Full operating system — everything connected
flat · all-in · no setup fee
- CRM / Lead Management
- AI Automation
- Website Development
- Marketing Automation
- Business Process Automation
- Lead Management System
- 11 add-ons included
- 6 integration packs
- 15 automated workflows
Monthly figures amortize the one-time build over 36 months plus hosting. Prefer to own it outright? Outright purchase is still available — use the estimator to build your exact price and choose pay-in-full or milestone installments. Hosting & backups are always included monthly; monitoring, updates, and support are hourly as needed.
The Site You're On Right Now.
This isn't a mockup. The Hookset website you're browsing is a live build on this same platform. Here's exactly what it would cost if you bought it today — line by line.
Line-Item Breakdown
- $3,500
Website Development
40+ custom pages across 4 divisions, mobile-responsive, SEO galleries & service pages
- $5,000
CRM / Lead Management
Lead capture, branch routing, leads command center
- $3,500
AI Automation
Storm date finder, AI-generated imagery, hybrid AI estimator
- $3,500
Marketing Automation
SEO, analytics tracking, referral program, seasonal blog
- $2,500
AI Estimator
Dynamic quote estimator with 100+ pricing variables
- $1,000
Custom Dashboard
Custom leads dashboard
- $500
Custom Integration
Google Analytics connector
- $900
Custom Workflows
3 backend workflows — contact email, storm event finder, analytics
One-Time Build
You own it outright
$20,400
Hosting & Backups
$1,000 × 2/yr
Payment Plan
$7,140 upfront + $1,658/mo × 8 mo
You're looking at a
$20,400
build right now.
Every page, form, estimator, and integration you've clicked through on this site is included in that number — priced the same way we'd price yours.
Build Your PriceExtended Split · 35% upfront + 65% over 8 months
Service & Support Rates
After your build is delivered, keep it running smoothly — or call us when you need something new.
Hosting & automated backups are billed separately, twice a year (mid-year and year-end). Monitoring, updates, and support are billed hourly — no ongoing maintenance subscription. Prepaid blocks save you money when you have regular work queued up.
Hourly Support
$125/hr
No commitment — pay only for what you need. Monitoring, updates, and support billed as needed.
- No minimum commitment
- Billed in 1-hour increments
- New features & integrations
- Same-week scheduling
Prepaid 10-Hour Block
$1,125
Save 10% — prepay hours and draw them down as work is needed.
- 10 hours of support
- Good for 12 months
- Covers updates, monitoring & features
- Priority scheduling
Prepaid 25-Hour Block
$2,500
Save 20% — best for teams with regular updates and ongoing improvements.
- 25 hours of support
- Good for 12 months
- Covers updates, monitoring & features
- Priority scheduling
Systems in Action
Contractors who stopped juggling apps and started running one system.
Roofing Company
Slow lead response times
4-hour to 15-min response
8x faster
Improvement
Property Management
Manual maintenance scheduling
Fully automated workflow
20 hrs/week saved
Improvement
Service Business
Lost follow-up leads
Automated nurture sequences
+35% conversions
Improvement
Connect Your Tools
Pre-packaged integration bundles that link your system to the tools you already use. Each pack includes setup, configuration, and testing — no mystery line items.
Google Workspace
Calendar, Gmail, Drive & Contacts — booked jobs auto-sync to your calendar, leads email from your inbox, and files share from Drive.
Accounting & Payments
QuickBooks, Stripe & expense tracking — invoices auto-generate, payments sync, and job costs track without double entry.
Communication
Twilio SMS, call tracking & team chat — automated texts, recorded calls for training, and team conversations in one place.
Ad & Marketing Platforms
Facebook Ads, Google Ads & Mailchimp — track which ads generate leads, sync audiences, and attribute revenue to campaigns.
Field Service
GPS tracking, job dispatch & time clocks — track crew locations, dispatch the closest team, and clock hours automatically.
Custom Integration
Any other tool with an API — connection built to your spec.
Custom Dashboard
Real-time business intelligence
Ready to Build Something Extraordinary?
Whether you need a new roof, professional maintenance, a remodel, or custom workflows — the Hookset ecosystem has you covered. Let's talk.