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Roof replacement
Hookset Exteriors

Shingle
Roofing.

Complete roof replacements for homes and commercial buildings across Southern Wisconsin. Premium materials, expert installation, and full drone documentation from start to finish.

The Hookset Standard

Built To Outlast The Storm

This isn't a patch job. Every Hookset roof replacement is a full tear-off, fully documented rebuild — premium materials, certified crews, and a roof engineered to protect your home for decades, not seasons.

Old shingles stripped — ready for new decking

Tear-off

New decking installation in progress

Decking

Crew at work — underlayment installation

Underlayment

Completed residential roof replacement

Completion

Free Inspection & Estimate

We start with a thorough drone and hands-on inspection. You'll receive a detailed estimate with no pressure.

Property Protection & Cleanup

Landscaping, AC units, and surrounding areas are shielded before work begins, followed by a magnetic nail sweep and full site cleanup at the end.

Tear-Off & Prep

Full removal of old materials, decking inspection, and repair of any damaged substrate before new installation begins.

Expert Installation

Certified crews install your new roof with precision — including underlayment, flashing, ridge caps, and ventilation.

Flashing & Detail Work

Ice & water shield at valleys, drip edge, step flashing, and pipe boots sealed properly so leaks don't start at the weak points.

Final Walkthrough

We do a complete walkthrough with you before we leave — ensuring every detail meets our standards and yours.

New roof installation
Preferred Brands

Materials We Trust

We install Malarkey, Owens Corning, CertainTeed, and GAF shingles — four of the most trusted names in the roofing industry, backed by industry-leading warranties.

Malarkey Shingles

Malarkey Shingles

Malarkey is a family-owned manufacturer known for sustainable, smog-reducing shingles with UltraGlass® technology. Exceptional wind and impact resistance built for Wisconsin's harshest weather.

  • UltraGlass® fiberglass mat — stronger, more flexible
  • Rubberized asphalt for impact & crack resistance
  • Scotchgard™ Protector — algae resistance built-in
  • Up to 130 mph wind warranty
  • Lifetime limited warranty on premium lines
Visit Malarkey Website
Owens Corning Shingles

Owens Corning Shingles

An industry leader for over 80 years, Owens Corning's Duration® and TruDefinition® lines offer bold color, dimensional depth, and proven long-term performance on millions of homes nationwide.

  • SureNail® Technology — superior fastening in high winds
  • TruDefinition® color contrast — rich, dimensional look
  • StreakGuard™ algae resistance protection
  • Up to 130 mph wind warranty
  • Lifetime limited warranty on Duration® series
Visit Owens Website
CertainTeed Shingles

CertainTeed Shingles

With over 100 years of manufacturing expertise, CertainTeed's Landmark® series delivers heavyweight durability, deep dimensional color, and solar-reflective energy-efficient options for homeowners who want premium performance.

  • Heavyweight Landmark® series — superior durability
  • StreakGuard™ algae resistance built-in
  • Wide color palette with deep dimensional look
  • SolarReflect™ energy-efficient options available
  • Strong manufacturer reputation (100+ years)
Visit CertainTeed Website
GAF Shingles

GAF Shingles

North America's largest roofing manufacturer, GAF's Timberline® series is the #1 selling shingle in the country — offering exceptional durability, curb appeal, and one of the strongest warranty programs available.

  • Timberline HDZ® — Advanced Protection® technology
  • StainGuard Plus™ algae resistance
  • WindProven™ — unlimited wind speed warranty
  • LayerLock™ nailing zone for secure fastening
  • Golden Pledge® lifetime warranty available
Visit GAF Website
Real Results

Before & After

Same property — old, weathered shingles replaced with a fresh architectural roof.

Before — aged shingles ready for replacement
Before

Aged, granule-worn shingles — hail and UV damage.

After — new black shingles installed
After

New architectural shingles — clean, sealed, documented.

Drone Documentation

Aerial Project Archive

Every roof we install is documented with drone aerial photography — for insurance, warranty, and your records.

Architectural shingle detail — top-down
Complex multi-gabled shingle roof
Gray-sided home with black asphalt roof
L-shaped residential roof with brown shingles
Multi-gabled roof with tan shingles
Grey shingle roof with deck and patio
L-shaped brown shingle roof top-down
Gabled roof with brown architectural shingles
Brand Comparison

Malarkey vs. Owens Corning vs. GAF vs. CertainTeed

Not sure which brand is right for your home? Here's a quick breakdown to help you decide.

Malarkey

Best Choice

Pros

  • + Best sustainability & eco-friendly materials
  • + Rubberized asphalt = superior impact resistance
  • + Excellent for hail-prone Wisconsin winters
  • + Scotchgard™ algae protection built-in
  • + Family-owned, independent manufacturer

Cons

  • − Smaller brand — fewer color options
  • − Slightly higher cost than GAF entry-level
  • − Less widely recognized by homeowners

Owens Corning

Top Contender

Pros

  • + SureNail® strip = best wind performance
  • + Rich dimensional color with TruDefinition®
  • + 80+ years of proven track record
  • + Widely available — easy future repairs
  • + Strong contractor network & support

Cons

  • − StreakGuard™ algae protection less aggressive than competitors
  • − Duration® line costs more than base GAF
  • − Heavier shingle — minor install complexity

CertainTeed

Solid Option

Pros

  • + Heavyweight Landmark® series = excellent durability
  • + StreakGuard™ algae resistance built-in
  • + Wide color palette with deep dimensional look
  • + Strong manufacturer reputation (100+ years)
  • + SolarReflect™ energy-efficient options available

Cons

  • − Heavier shingle — slower install in hot weather
  • − Fewer wind warranty perks than GAF/Owens Corning
  • − Limited availability through some distributors

GAF

Solid Option

Pros

  • + #1 selling shingle in North America
  • + WindProven™ — no wind speed cap on warranty
  • + Golden Pledge® = strongest warranty available
  • + Widest color & style selection
  • + Most affordable entry-level pricing

Cons

  • − Massive manufacturer — less boutique quality control
  • − Some lower-tier lines less impact-resistant
  • − Golden Pledge® requires certified installer
Impact Ratings

Class 3 vs. Class 4 Shingles

UL 2218 is the industry standard for impact resistance. Here's how the two ratings homeowners care about most stack up.

Class 3

Good

Shingle survives a 1.75-inch steel ball dropped from 20 feet with minimal surface damage. Solid protection for moderate hail — a sensible upgrade for most Wisconsin homes.

Pros

  • + Withstands 1.75" steel ball impact test
  • + Good protection against typical Midwest hail
  • + Lower cost premium over standard shingles
  • + May qualify for modest insurance discounts

Cons

  • − Not the highest available impact rating
  • − Large hail (2"+) can still cause granule loss

Class 4

Best

Shingle survives a 2.0-inch steel ball dropped from 20 feet with no visible damage to the backside. The highest UL 2218 rating — engineered for the worst hail Wisconsin can throw at your roof.

Pros

  • + Highest UL 2218 impact rating available
  • + Withstands 2.0" steel ball impact test
  • + Maximum protection against severe hailstorms
  • + Often qualifies for significant insurance discounts

Cons

  • − Higher upfront material cost
  • − Not all shingle lines are available in Class 4

Ask us which Class 4-rated shingles are available for your roof — Malarkey's rubberized asphalt lines are a standout for hail-prone areas. Build your price →

Typical Investment

Asphalt Shingle Packages

Transparent, upfront pricing for standard asphalt shingle installations. Metal and specialty materials available on request.

Free Inspection
Licensed & Insured
Financing Available
Digital Estimates
Warranty Included

Why it's worth it: A new roof can increase resale value, reduce future maintenance, and improve your home's energy efficiency.

Small Homes

Typical investment

$8k–$14k

  • Up to 1,500 sq ft
  • Single-story
  • Architectural shingles
  • Manufacturer warranty
Build Your Price
Most Popular

Medium Homes

Typical investment

$10k–$18k

  • 1,500–2,500 sq ft
  • Multi-story capable
  • Upgrade options available
  • Manufacturer warranty
Build Your Price

Large Homes

Typical investment

$15k–$25k+

  • 2,500+ sq ft
  • Complex roof designs
  • Premium upgrade options
  • Manufacturer warranty
Build Your Price

Prices do not include rotten decking replacement or extra shingle layer removal. Your free inspection will reveal any additional costs upfront.

How It Compares

Metal Roofing Ballpark

Same home sizes, significantly longer lifespan. Metal costs more upfront but often pays for itself over time.

Small Homes

Shingles

$8k–$14k

20–30 yrs

Metal

$16k–$24k

40–70 yrs

Most Popular

Medium Homes

Shingles

$10k–$18k

20–30 yrs

Metal

$20k–$35k

40–70 yrs

Large Homes

Shingles

$15k–$25k+

20–30 yrs

Metal

$30k–$55k+

40–70 yrs

Metal roofing ballparks are estimates only — style, gauge, and roof complexity affect final price. Learn more about metal roofing →

Value

Included With Every Project

No matter the size of your project, these come standard — no upsells, no fine print.

Free inspection
Detailed digital proposal
Material delivery coordination
Property protection
Magnetic nail sweep
Complete cleanup
Final walkthrough
5-year workmanship warranty
Transparency

What Affects Your Investment?

Every home is different. Your final price is confirmed after a free on-site inspection — here's what drives the difference.

Roof size
Roof pitch
Number of existing layers
Flashing condition
Skylights
Chimneys
Decking replacement
Ventilation upgrades
Material selection

Ready to Build Something Extraordinary?

Whether you need a new roof, professional maintenance, a remodel, or custom workflows — the Hookset ecosystem has you covered. Let's talk.

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