Roof
Coatings.
Silicone, acrylic, and polyurethane coating systems for commercial and low-slope roofs across Southern Wisconsin. Restore an aging flat roof for a fraction of replacement cost — extend its life 10–15 years without a tear-off.
Coating Types We Install
Three industry-leading coating systems — each engineered for specific roof conditions, budgets, and performance goals.
Commercial flat roof — prime candidate for a fluid-applied coating system.
Silicone Coatings
The industry standard for flat and low-slope commercial roofs. 100% solids silicone forms a seamless, waterproof membrane that resists ponding water — the #1 cause of flat roof failure. No primer required on most substrates.
- Resists standing water indefinitely
- 20 mil dry film thickness per coat
- 10–15 year lifespan with proper prep
- UV-stable — won't chalk or degrade in sun
- Self-priming on most existing membranes
Acrylic / Elastomeric Coatings
Highly reflective white coating that lowers roof surface temperatures by up to 40°F, reducing interior cooling costs. Cost-effective option for roofs with positive drainage and minimal ponding water.
- Reflects up to 90% of UV rays — energy savings
- Lowers roof surface temp by 30–40°F
- 7–10 year lifespan
- Flexible — expands and contracts with temperature
- Excellent for metal and smooth-surface roofs
Polyurethane / Aliphatic Coatings
Premium coating system for high-traffic roofs and areas with chemical exposure. Superior abrasion resistance and long-term durability — the longest-lasting fluid-applied option available.
- Highest impact and abrasion resistance
- 15–20 year lifespan
- Withstands foot traffic and equipment drag
- Chemical and grease resistant
- Retains gloss and color longer than acrylic
Roofs We Can Coat
Coatings aren't just for flat membranes — they restore and protect a wide range of commercial and low-slope roof systems. If your roof is structurally sound, there's a coating system for it.
Commercial Metal Roofs
Standing seam and exposed fastener metal — coatings seal fastener heads, stop rust, and add reflectivity to aging panels.
Acrylic, Silicone
TPO Membrane
Thermoplastic polyolefin single-ply — coating extends life of aging TPO with seam failures or UV chalk.
Silicone, Polyurethane
EPDM Rubber
Ethylene propylene diene monomer — black rubber that benefits from a reflective white topcoat and seam sealing.
Acrylic, Silicone
Modified Bitumen
Torched or self-adhered modified bitumen membranes — coating restores waterproofing on weathered surfaces.
Silicone, Polyurethane
Smooth Built-Up Roofing (BUR)
Gravel-free smooth asphalt BUR — ideal coating substrate when the surface is clean and intact.
Silicone, Acrylic
Aged Shingles (Low-Slope)
Asphalt shingles on low-slope or flat sections — coating seals granule loss and prevents UV degradation.
Silicone
Spray Polyurethane Foam (SPF)
Existing SPF roofs — silicone topcoat protects the foam from UV and weathering damage.
Silicone
Concrete Roof Decks
Poured or precast concrete flat roofs — coating waterproofs and protects against freeze-thaw cracking.
Polyurethane, Acrylic
The Smart Alternative to Replacement
If your flat roof is structurally sound but showing its age, a coating system is the most cost-effective way to restore performance and add years of service life.
50–70% Cheaper Than Replacement
Restore an aging flat roof for a fraction of a full tear-off and re-roof. Same waterproofing performance, no dumpster, no downtime.
Installed in Days, Not Weeks
Minimal disruption to your business operations. Most commercial coatings are applied in 1–3 days depending on roof size and condition.
Energy Cost Savings
Reflective white coatings reduce roof temperatures by up to 40°F — cutting cooling costs 15–30% in summer months.
10–15 Year Extension
A properly applied coating system adds a decade or more to your existing roof's service life — delaying the cost of full replacement.
Our Coating Process
Every commercial roof coating follows a proven 5-step process — from inspection to warranty registration.
Free Roof Inspection
Drone and hands-on assessment of your existing flat roof — membrane condition, ponding areas, flashings, and substrate integrity.
Surface Preparation
Power-wash and clean the entire roof surface. Repair seams, blisters, and failed flashings before any coating is applied.
Primer & Seam Reinforcement
Apply primer where needed and reinforce seams, penetrations, and transitions with fabric-embedded coating for maximum adhesion.
Coating Application
Spray or roller-apply the coating system in uniform coats. Most systems require 2 coats for full warranty coverage.
Final Inspection & Warranty
Drone documentation of the finished system. Manufacturer warranty registration and your written workmanship guarantee.
Coating System Packages
Transparent ballpark pricing for commercial roof coatings. Final price depends on coating type, roof size, and existing roof condition.
Why it's worth it: Restore your roof for 50–70% less than full replacement and add 10–15 years of service life.
Medium Commercial
2,500–7,500 sq ft
$14k–$35k
Retail units, multi-family, warehouses
Build Your PricePrices assume a structurally sound existing roof. Repairs to damaged substrate or extensive flashing work are quoted separately after your free inspection.
Roof Coating Questions
Everything you need to know about commercial roof coatings, eligibility, and ROI.
Ready to Build Something Extraordinary?
Whether you need a new roof, professional maintenance, a remodel, or custom workflows — the Hookset ecosystem has you covered. Let's talk.